I am an accomplished marketing strategist specialising in crafting impactful physical and digital brand experiences and campaigns. With a proven track record in executing high-impact campaigns for global cultural icons.

  • I have a strong track record of effective leadership, inspiring and motivating teams to achieve common goals. With excellent communication skills and the ability to build strong relationships, I excel at fostering collaboration and maximising individual strengths. My strategic vision and ability to adapt to changing environments have allowed me to successfully navigate complex projects and drive organisational growth.

  • As a marketing professional, I have led marketing, brand, and communications strategies that attract and retain customers in challenging global markets. I have successfully built marketing teams from the ground up and managed them effectively, championing customer focus and emotive brand messaging to shift marketing to a strategic capability.

    Throughout my career, I have gained experience across marketing and communication disciplines and channels, including digital, social media, artist relations, media, podcasts, corporate partnerships, events, stakeholder engagement, and PR - managing implementation of brand strategies that deliver innovative, effective marketing solutions that drive business growth.

  • I have extensive experience in developing and implementing high-impact communication strategies that exceed expectations. I am skilled in managing large teams, overseeing brand and reputation, and implementing brand guidelines across organizations. Additionally, I am well-versed in traditional, digital, and social media, and excel in fast-paced environments. My ability to effectively engage diverse audiences and build customer loyalty has been proven in my past roles.

Gucci Garden Archetypes

Gucci Garden Archetypes, a showcase of maximalist campaigns by former Gucci Creative Director Alessandro Michele. Launched in Florence to honour Gucci's centennial, this exhibition captivated global audiences with pop-ups at Powerhouse Museum Ultimo and around the world (Shanghai, Taipei, Hong Kong, Tokyo, and Seoul).

The immersive multi-sensory exhibition includes a network of themed spaces, such as a scented flower room; a graffitied corridor reminiscent of the Pre-Fall 20218 Gucci campaign; a floor-to-ceiling display of cuckoo clocks, ceramics and Marmont handbags; a mirrored labyrinth; and a recreation of an LA subway carriage like that used in Michele's first campaign, Fall Winter 2015.

Role: Client side marketing leadership and media implementation.

Links: Concrete Playground, Harpers Bizaare


Snapchat launches camera to help save the Great Barrier Reef

A takeover of the iconic Bondi Beach pool, implementing national advertising campaign and high-impact brand activation. The initiative successfully reached 306 million users, resulting in heightened brand visibility and engagement.

Role: Media planning and buying.

Links: Marketing Magazine, Aqua Bumps



Powerhouse Parramatta day time render by the river.

Powerhouse Parramatta

Powerhouse Parramatta is one of the largest and most architecturally complex construction projects currently underway in Australia. It is also one of the first projects in the country to use 100% renewable diesel in its tower crane, making it a leader in sustainable, fossil-free construction practices.

As the first cultural institution in Western Sydney to be established by the New South Wales state government, Powerhouse Parramatta is set to increase access to culture for all and reflect the diverse communities of Greater Sydney.

Role: 360 strategy and marketing leadership.

Unpopular

The exhibition Unpopular at the Powerhouse Museum features the archive of music promoter and entrepreneur Stephen 'Pav' Pavlovic, showcasing the alternative music scene of the 1990s. The exhibition features over 200 objects from Pav's collection, including footage of live performances, unpublished music demos, photographs, graphic art, posters, and fanzines.

The exhibition also features Kurt Cobain's Martin guitar and new commissions by artist Julian Klincewicz and Lillian O'Neil. In addition to the exhibition, the Powerhouse will offer various programs, including a music photography masterclass and analogue art workshops.



Empire of the Sun

Ice on the Dune is the second album by Australian electronic duo Empire of the Sun. It achieved commercial success in Australia and globally, topping the ARIA Albums Chart and charting in the US, UK, and France. The lead single, 'Alive,' reached the top 10 in various countries, and the second single, 'DNA,' was also well-received. The album received positive reviews, contributing to Empire of the Sun's prominence in electronic pop and indie rock. The duo remains popular in Australia and worldwide.

Role: 360 global marketing management.

Airtime

Airtime is a revolutionary social media platform that has transformed the way people connect with friends and family. Founded by the legendary duo, Sean Parker and Shawn Fanning, who co-founded Napster, this app has changed the game since its launch in 2012. With a renewed focus on live video chat after being re-launched in 2016, Airtime has become a force to be reckoned with in the digital world.

To further cement Airtime's dominance, the brand platform Made Social was created. Its purpose is to raise awareness about Airtime and showcase its unique pivot towards live events. This platform effectively differentiates Airtime from its competitors and highlights the app's unrivaled ability to connect people in real-time.


Sydney Opera House

The Sydney Opera House is one of the most iconic buildings in the world and a UNESCO World Heritage site located in Sydney, Australia. It is a multi-venue performing arts center that was designed by Danish architect Jørn Utzon and opened in 1973. The Opera House's unique design, which features a series of interlocking shell-shaped structures, has become a symbol of Australia and is recognized worldwide.

Hosting a diverse range of performances and events, including music, theatre, dance, and visual arts. It attracts artists and audiences from around the world and has become a symbol of cultural excellence and diversity. Where Inspiration Lives encapsulates the Opera House's commitment to fostering creativity and providing a space for artists and audiences to connect and be inspired.

Role: Strategy and 360 marketing campaign leadership.