Empire of the Sun

Positioned against MGMT and Daft Punk, Empire of the Sun appeal to the aspirational, to audiences on the contemporary edge of the electronic cutting edge. As larger than life, sonic chameleons and futuristic stage personas, with Dune-inspired imagery, a cinematic marching band.

The integrated marketing campaign highlighted key features and unique benefits of Empire’s new album, with the release of singles “Alive” and “DNA” via key distribution partners Spotify and Apple. With regional campaigns established in key territories: Australia, USA, UK, Belgium, France, Germany, Ireland New Zealand and Switzerland.