Where Inspiration Lives
Our strategic approach was anchored in the insight that when a child is exposed to creativity, it unlocks their limitless imagination. We developed the creative platform “Where Inspiration Lives” positioning Sydney Opera House as the place where a child’s imagination can be unlocked.
The campaign uses a full-funnel approach from broad-reaching brand awareness channels and assets through to performance channels and assets to drive ticketing and attendance of specific events.
“The Sydney Opera House has launched its new campaign ‘Where Inspiration Lives’… which evokes a sense of childlike wonder to communicate the possibilities and excitement children and families can experience at the world-famous performing arts centre”.
— Campaign Brief
Results
Role
Marketing Manager, Marketing Lead - Children, Families & Creative Learning.
Creative
Platform Creative Lead: Jen Dobbie. Creative and Production: Connecting Plots.
Metrics
Contributing to an increase of 10.9 to Sydney Opera House’s NPS rating of +75.
A new two-year partnership with national screen advertising supplier Val Morgan. Resulting in screenings of ‘Where Inspiration Lives’ in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales. The first many campaigns enabling the Opera House to reach over 12 million Australians.